Monthly Archives: May 2011
When competitors move next door
Today at the store we learned that national competitor is opening yet another store in our city. Chances are it will be right down the street from us, perhaps even in the same general location as our local competitor that … Continue reading
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The Death of gentlemanliness
gentleman (ˈdʒɛnt ə lmən) — n , pl -men 1. a man regarded as having qualities of refinement associated with a good family 2. a man who is cultured, courteous, and well-educated 3. a polite name for a man — … Continue reading
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Vendor relations
We recently started up with a new vendor. We chose this vendor because it seemed like they would be reliable, give us better margins, provide marketing materials, and save us time. So far their record has been less than stellar, … Continue reading
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Moments of beauty
There isn’t enough beauty in my life–or rather, the beauty is there, but I don’t notice it as often as I should. There are little moments of beauty all around if one makes time to see them. I’d like to … Continue reading
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A marketing update
Not long ago we committed to a more significant marketing effort. We decided to buy radio advertising, an ad in one phone directory, and we placed flyers in student newspapers from several nearby high schools. I thought it might be … Continue reading
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Playing to your strengths
As I’ve written before, much of the marketing ideas that come through our door have to do with offering coupons, discounts, or other promotional specials, either as the main point of the marketing, or as a means of measuring the … Continue reading
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Avoid “Filter Bubbles”
This is an excellent, if troubling, presentation on just what the “personalized web” may inadvertently do for/to us: Unfortunately, for far too many people, this is a feature, not a bug.
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Risk management: The master of plan B
I’ve likely written about this before, but I can’t stress enough how important it can be to engage in risk management in any size business. Things will go wrong. It’s a given. And while you can’t plan for everything, you … Continue reading
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Friendliness can change the world
I’m not sure this has much to do with business, at least not specifically, but it’s been on my mind lately, so I’m writing about it. There is an elderly gentleman at the church I attend to who is one … Continue reading
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Do social coupons work?
It seems lately that social coupon sites are all the rage. If I understand correctly, these sites offer discount coupons to popular businesses. Customers just have to get enough people to commit to buying a coupon in order for the … Continue reading
Posted in Business, Social Media
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