ThomStratton.com

Expanding Your Frontiers

Creativity counts

Imagine getting these results from your social media advertising: – 4,911% one month traffic increase – 144,843 video views with 162 comments – 1,500 tweets – 120 blog posts in one month – Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis – 7 national TV mentions What was the company that accomplished this? Grasshopper, [...]

Social media statistics, skepticism, and strategies

On Deming Hill’s site I found an interesting article about why CEO’s hate social media. Particularly interesting to me was some of the data they posted as to its business benefits: Executives rely on market research to support and substantiate any designated course of action, and devour facts, stats, and data-points like shrimp at a [...]

Seven reasons to hire a social media manager

This post is self-serving to the extreme. I intend to make the case for why you should hire me. Or someone else. The point is, if you plan to use Social Media in your business, you should consider a social media manager. Why? To quote Lucy, from Peanuts, I’ll give you five reasons! Unlike Lucy, [...]

What’s the big deal about Social Media?

You’ve probably been hearing for some time now that your business simply must get into Social Media. You’ve probably been asking yourself (and no one else, lest they think you out-dated) “Why?!” Let me answer that.  You don’t! There, I’ve said it, and I hope I’m not the only one who will. You can have [...]

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