Avoid “Filter Bubbles”
This is an excellent, if troubling, presentation on just what the “personalized web” may inadvertently do for/to us: Unfortunately, for far too many people, this is a feature, not a bug.
You no longer control the message
Whether or not you engage in social media with your business, social media may be engaging you. People are interacting with and talking about your brand online. They control the message. You only get to participate in the conversation. This can be good or bad, as shown by two example. The first is a 2009 [...]