How NOT to do social media
This article from MSNBC.com shows how quickly a jerk can rally opposition these days. Evidently a customer named Dave inquired about the ship date for some gaming hardware he had already paid for and was told it would be late. Dave also found out the vendor was offering a $10 discount to new customers because [...]
Fun with comment spam
I have another blog that has recently showed an incredible spike in popularity. I’ve been getting dozens of comments in the last week on posts that are as much as a year old. What’s more, these comments, judging by the URLs they list, come from some very impressive sites, such as Google, Bing, and Yahoo! [...]
Social Media requires a rifle, not a shotgun
Early on my experience with social media I would start out my day by browsing through all my usual subscribed websites. If I found something I liked I’d post it to my accounts and continue my browsing. I went on like this for several days before my brother messaged me to give me a bit [...]
Social Media requires vigilance, not obsession
One of the hardest tricks of social media is balancing the amount of time you spend on it. It’s addictive, as most people on Facebook will likely attest. It’s easy to keep logging in to see if anyone has commented, and before you know it you’ve spent all day just logging in and out. But [...]
Writing good blog posts
Wendy Maynard, marketing maven and social media mentor over at Kinesis, Inc. has some pointers for writing good business blog posts. Her tips apply to most any kind of more serious posts, really. I already had to bust myself for not doing some of these. Compelling blog posts require you to hold back the reins [...]
Never con a con
I’m continually amazed by the number of people who come to this site to build their links by posting unrelated material in the comments. Remember, I’m a social media specialist. There are few link-building strategies, legitimate or shady, I haven’t heard of. When I leave comments I make sure they are relevant, add to the [...]
Someone Commented! What Now?!
In the early stages of any social media effort it will seem like you have no friends, that no one reads your posts, and you’re basically shouting into the void. You start to view social media as a one-way conversation with…well, yourself. But then one day someone leaves a comment! Oh-my-gosh! Now what do I [...]
There is no magic to social media
I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business overnight. That’s to be expected though, considering the hype surrounding social media. Then there is [...]