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Everyone would like you to think that social media is a numbers game, especially the social media platforms themselves. Numbers are easy to measure. They’re empirical. They make nice-looking graphs. They’re not entirely wrong. You want numbers. You want a lot of customers watching your social media channels. What you don’t want is lots of [...]
My wife recently showed me an article by Justine Lopez in “Romantic Homes” magazine (May 2011 issue) about three friends who went into business together. They shared some tips on how to run a business with friends and still remain friends: Going into business with friends is a great option if you want to start [...]
Wendy Maynard, marketing maven and social media mentor over at Kinesis, Inc. has some pointers for writing good business blog posts. Her tips apply to most any kind of more serious posts, really. I already had to bust myself for not doing some of these. Compelling blog posts require you to hold back the reins [...]
I don’t usually link to the latest viral videos, but this one I will because it’s a) well done, b) rather amusing, and c) both mocking and elucidating the world of web marketing. “Going Viral” is what every web marketing campaign dreams of, and this one is accomplishing that by making fun of what elements [...]
I plan to conduct an ongoing project of interviewing business owners about how they got into their businesses and some of the problems they have encountered. For my first interview I spoke with William S. Scholes, DDS, of Scholes Family Dentistry in Boise. It occurred to me that while medical professionals may not go into [...]
You’ve probably been hearing for some time now that your business simply must get into Social Media. You’ve probably been asking yourself (and no one else, lest they think you out-dated) “Why?!” Let me answer that. You don’t! There, I’ve said it, and I hope I’m not the only one who will. You can have [...]
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Please be patient, and check back soon! I’m in the processes of reworking this site to match my new vision for what your business could become with the help of social media. I want to be your partner in getting your business out there and interacting with your customers. If you need help mastering social [...]