Channel Maintenance

Operating a Social Media channel can involve a lot of “busy work” that has little to do with interacting with customers. One of the first and foremost advantages of a social media manager is having someone else take care of the “trivia” so you can concentrate on getting your message out there.

Channel Maintenance can include the following:

• Handling basic requests – Whether it be following a Twitter user back, answering someone’s request to join their Facebook game, or reviewing someone’s recommendations, there can be a lot of “administrative” communications from Social Media services. I can screen and respond to these for you.
• Routing Direct Messages – Many sites also provide direct communications between users, and far too often these are used for spam. I can screen out the spam and direct any relevant messages requiring action to the appropriate person to address.
• Building Your Audience – If you identify the ideal customer, I can take time to identify and attract more of that demographic to your channels, increasing your potential base and widening the reach of your social media efforts.
• Distributing Content – You may only have time to generate content once a week, but need it to be delivered over a longer period. I can make sure your content gets delivered across all your channels at the right time with the right frequency.
• Status Updates – While social media works best when the business stays involved, not every status update needs to be generated by you. I can increase your update frequency by providing appropriate updates and marketing messages to help keep your channels active.
• Blog Maintenance – It can be hard enough to write regular updates for your blog without having to approve comments, review feedback, apply key words and categories, or create new pages. I can can take care of all that so you can focus on writing the material.

Not all of these are necessary for everyone, but depending on your Social Media goals, at least some of these are essential. Most of these services are included in various levels of packages to fit your objectives and budget.