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	<title>ThomStratton.com &#187; application</title>
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	<description>Expanding Your Frontiers</description>
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		<title>Beware of Amazon</title>
		<link>http://www.thomstratton.com/2011/12/beware-of-amazon/</link>
		<comments>http://www.thomstratton.com/2011/12/beware-of-amazon/#comments</comments>
		<pubDate>Wed, 21 Dec 2011 17:00:00 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Business Analysis]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[The Economy]]></category>
		<category><![CDATA[Amazon]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[brick and mortar]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[economy]]></category>
		<category><![CDATA[information]]></category>
		<category><![CDATA[local store]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.thomstratton.com/?p=602</guid>
		<description><![CDATA[I like Amazon.com. I admit it. I do buy things from there. But they also worry me. They are trying to sell everything, and that means that if they succeed, they&#8217;re going to put other stores out of business. Some deserve it. Most don&#8217;t. I also like Jeff Bezos. On the whole he does a [...]]]></description>
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		<title>Plan for visibility</title>
		<link>http://www.thomstratton.com/2011/03/plan-for-visibility/</link>
		<comments>http://www.thomstratton.com/2011/03/plan-for-visibility/#comments</comments>
		<pubDate>Wed, 02 Mar 2011 07:15:36 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[Metrics]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.thomstratton.com/?p=173</guid>
		<description><![CDATA[My first &#8220;grown-up&#8221; job was for a company that designed accounting, inventory, and point-of-sale software for tire stores. We worked hard to make a package that gave business owners everything they needed to know how their business was doing. While we could design custom reporting for clients, we ensured our reporting and bookkeeping were complete [...]]]></description>
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		<title>Creativity counts</title>
		<link>http://www.thomstratton.com/2010/08/creativity-counts/</link>
		<comments>http://www.thomstratton.com/2010/08/creativity-counts/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 11:53:20 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[social media in business]]></category>

		<guid isPermaLink="false">http://www.thomstratton.com/?p=118</guid>
		<description><![CDATA[Imagine getting these results from your social media advertising: - 4,911% one month traffic increase - 144,843 video views with 162 comments - 1,500 tweets - 120 blog posts in one month - Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis - 7 national TV mentions What was the company that accomplished this? Grasshopper, [...]]]></description>
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		<title>Dealing effectively with customer feedback</title>
		<link>http://www.thomstratton.com/2010/08/dealing-effectively-with-customer-feedback/</link>
		<comments>http://www.thomstratton.com/2010/08/dealing-effectively-with-customer-feedback/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 09:54:02 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media in business]]></category>

		<guid isPermaLink="false">http://www.thomstratton.com/?p=110</guid>
		<description><![CDATA[eMarketer interviews Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal with customer feedback through social media. Read the entire article, but a couple excellent points to consider: If that person has come to one of the company’s social media outposts, like Facebook or Twitter, [...]]]></description>
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		<title>What&#8217;s the big deal about Social Media?</title>
		<link>http://www.thomstratton.com/2010/07/whats-the-big-deal-about-social-media/</link>
		<comments>http://www.thomstratton.com/2010/07/whats-the-big-deal-about-social-media/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 23:57:12 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media in business]]></category>

		<guid isPermaLink="false">http://www.thomstratton.com/?p=65</guid>
		<description><![CDATA[You&#8217;ve probably been hearing for some time now that your business simply must get into Social Media. You&#8217;ve probably been asking yourself (and no one else, lest they think you out-dated) &#8220;Why?!&#8221; Let me answer that.  You don&#8217;t! There, I&#8217;ve said it, and I hope I&#8217;m not the only one who will. You can have [...]]]></description>
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