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	<title>ThomStratton.com &#187; Benefits</title>
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	<description>Expanding Your Frontiers</description>
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		<title>Creativity counts</title>
		<link>http://www.thomstratton.com/2010/08/creativity-counts/</link>
		<comments>http://www.thomstratton.com/2010/08/creativity-counts/#comments</comments>
		<pubDate>Mon, 09 Aug 2010 11:53:20 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[social media in business]]></category>

		<guid isPermaLink="false">http://www.thomstratton.com/?p=118</guid>
		<description><![CDATA[Imagine getting these results from your social media advertising: - 4,911% one month traffic increase - 144,843 video views with 162 comments - 1,500 tweets - 120 blog posts in one month - Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis - 7 national TV mentions What was the company that accomplished this? Grasshopper, [...]]]></description>
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		<title>Social media statistics, skepticism, and strategies</title>
		<link>http://www.thomstratton.com/2010/08/social-media-statistics-skepticism-and-strategies/</link>
		<comments>http://www.thomstratton.com/2010/08/social-media-statistics-skepticism-and-strategies/#comments</comments>
		<pubDate>Thu, 05 Aug 2010 20:16:07 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Business Strategies]]></category>
		<category><![CDATA[metrics]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[social media in business]]></category>
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		<guid isPermaLink="false">http://www.thomstratton.com/?p=107</guid>
		<description><![CDATA[On Deming Hill&#8217;s site I found an interesting article about why CEO&#8217;s hate social media. Particularly interesting to me was some of the data they posted as to its business benefits: Executives rely on market research to support and substantiate any designated course of action, and devour facts, stats, and data-points like shrimp at a [...]]]></description>
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		<title>Seven reasons to hire a social media manager</title>
		<link>http://www.thomstratton.com/2010/07/seven-reasons-to-hire-a-social-media-manager/</link>
		<comments>http://www.thomstratton.com/2010/07/seven-reasons-to-hire-a-social-media-manager/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 04:12:30 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Information]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[social media in business]]></category>
		<category><![CDATA[social media manager]]></category>

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		<description><![CDATA[This post is self-serving to the extreme. I intend to make the case for why you should hire me. Or someone else. The point is, if you plan to use Social Media in your business, you should consider a social media manager. Why? To quote Lucy, from Peanuts, I&#8217;ll give you five reasons! Unlike Lucy, [...]]]></description>
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		<title>What&#8217;s the big deal about Social Media?</title>
		<link>http://www.thomstratton.com/2010/07/whats-the-big-deal-about-social-media/</link>
		<comments>http://www.thomstratton.com/2010/07/whats-the-big-deal-about-social-media/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 23:57:12 +0000</pubDate>
		<dc:creator>Thom</dc:creator>
				<category><![CDATA[Benefits]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[Social Media]]></category>
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		<description><![CDATA[You&#8217;ve probably been hearing for some time now that your business simply must get into Social Media. You&#8217;ve probably been asking yourself (and no one else, lest they think you out-dated) &#8220;Why?!&#8221; Let me answer that.  You don&#8217;t! There, I&#8217;ve said it, and I hope I&#8217;m not the only one who will. You can have [...]]]></description>
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