Competition
Today at the store we learned that national competitor is opening yet another store in our city. Chances are it will be right down the street from us, perhaps even in the same general location as our local competitor that went out of business earlier this year. While we are not yet sure what to [...]
As I’ve written before, much of the marketing ideas that come through our door have to do with offering coupons, discounts, or other promotional specials, either as the main point of the marketing, or as a means of measuring the response to the marketing. Everyone wants to be free with our money, it seems. And [...]
As I mentioned in my last post, my business partner has a philosophy of helping the customer get what they want, even if it means sending them to someone else. I mentioned the positive impact it has on our customers and customer loyalty. But there’s another benefit to it–our competitors often return the favor. Sometimes [...]