Creating your own luck?
Feeling lucky? While sometimes luck truly is luck, there is new evidence to suggest that we can create our own luck sometimes. Psychologist Richard Wiseman conducted a study using people who would self-describe themselves as lucky or unlucky. His findings? “Unlucky people miss chance opportunities because they are too focused on looking for something else. [...]
A marketing update
Not long ago we committed to a more significant marketing effort. We decided to buy radio advertising, an ad in one phone directory, and we placed flyers in student newspapers from several nearby high schools. I thought it might be good to follow up and report our findings so far. I should start by saying [...]
Planning for success
I remember a line from the movie “It’s a Wonderful Life” when Mr. Potter tries to ruin the Building & Loan by hiring George Bailey away from it. George resists his generous offer at first, to which Mr. Potter complains, “Confound it, man! Are you afraid of success?!” As my business moves away from being [...]
There is no magic to social media
I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business overnight. That’s to be expected though, considering the hype surrounding social media. Then there is [...]
Which SM service is right for you?
There are a lot of social media services out there. Far too many, really. No one can really hope to know about them all, let alone understand them and use them. But over time several have risen to the top as the de facto leaders in the field. Services such as Facebook, Twitter, LinkedIn, YouTube, [...]