Opportunity
Today at the store we learned that national competitor is opening yet another store in our city. Chances are it will be right down the street from us, perhaps even in the same general location as our local competitor that went out of business earlier this year. While we are not yet sure what to [...]
As I mentioned in my previous post, when my business partners and I first opened our store we purposely did not try to do everything our competitors did. As part of our beginning analysis we looked at each of our competitors and evaluated ourselves against them. There were some things at which we knew we [...]