Social Media requires vigilance, not obsession
One of the hardest tricks of social media is balancing the amount of time you spend on it. It’s addictive, as most people on Facebook will likely attest. It’s easy to keep logging in to see if anyone has commented, and before you know it you’ve spent all day just logging in and out. But [...]
Someone Commented! What Now?!
In the early stages of any social media effort it will seem like you have no friends, that no one reads your posts, and you’re basically shouting into the void. You start to view social media as a one-way conversation with…well, yourself. But then one day someone leaves a comment! Oh-my-gosh! Now what do I [...]
There is no magic to social media
I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business overnight. That’s to be expected though, considering the hype surrounding social media. Then there is [...]
Creativity counts
Imagine getting these results from your social media advertising: – 4,911% one month traffic increase – 144,843 video views with 162 comments – 1,500 tweets – 120 blog posts in one month – Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis – 7 national TV mentions What was the company that accomplished this? Grasshopper, [...]
You no longer control the message
Whether or not you engage in social media with your business, social media may be engaging you. People are interacting with and talking about your brand online. They control the message. You only get to participate in the conversation. This can be good or bad, as shown by two example. The first is a 2009 [...]
Dealing effectively with customer feedback
eMarketer interviews Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal with customer feedback through social media. Read the entire article, but a couple excellent points to consider: If that person has come to one of the company’s social media outposts, like Facebook or Twitter, [...]
Social media statistics, skepticism, and strategies
On Deming Hill’s site I found an interesting article about why CEO’s hate social media. Particularly interesting to me was some of the data they posted as to its business benefits: Executives rely on market research to support and substantiate any designated course of action, and devour facts, stats, and data-points like shrimp at a [...]
Which SM service is right for you?
There are a lot of social media services out there. Far too many, really. No one can really hope to know about them all, let alone understand them and use them. But over time several have risen to the top as the de facto leaders in the field. Services such as Facebook, Twitter, LinkedIn, YouTube, [...]
Measuring ROI – Some thoughts
Measuring ROI of any marketing effort can be more difficult than measurements in other areas of a business. You can usually measure quite accurately how many dollars were spent on a particular project. You can measure the number of units produced per day or the number of employee sick days. You can measure your sales [...]
Don’t overlook LinkedIn
For many Net Socialites LinkedIn is one of those “also-ran” sites. It’s reputation as a job-search site causes many to overlook it in favor of more sexy, pure-social sites. But for both individuals and businesses that want to establish a business presence online or build their reputation, LinkedIn should be included in their social toolbox. [...]
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