Who owns your followers?
Here’s an interesting case that should get more attention than it is currently getting: An Internet company is suing a former employee, saying he left the firm and took his 17,000 Twitter followers with him. PhoneDog LLC says Noah Kravitz owes them $340,000 because when Kravitz left to do freelance work, he changed his Twitter [...]
Social Media requires a rifle, not a shotgun
Early on my experience with social media I would start out my day by browsing through all my usual subscribed websites. If I found something I liked I’d post it to my accounts and continue my browsing. I went on like this for several days before my brother messaged me to give me a bit [...]
Writing good blog posts
Wendy Maynard, marketing maven and social media mentor over at Kinesis, Inc. has some pointers for writing good business blog posts. Her tips apply to most any kind of more serious posts, really. I already had to bust myself for not doing some of these. Compelling blog posts require you to hold back the reins [...]
Never con a con
I’m continually amazed by the number of people who come to this site to build their links by posting unrelated material in the comments. Remember, I’m a social media specialist. There are few link-building strategies, legitimate or shady, I haven’t heard of. When I leave comments I make sure they are relevant, add to the [...]
Which SM service is right for you?
There are a lot of social media services out there. Far too many, really. No one can really hope to know about them all, let alone understand them and use them. But over time several have risen to the top as the de facto leaders in the field. Services such as Facebook, Twitter, LinkedIn, YouTube, [...]
Don’t overlook LinkedIn
For many Net Socialites LinkedIn is one of those “also-ran” sites. It’s reputation as a job-search site causes many to overlook it in favor of more sexy, pure-social sites. But for both individuals and businesses that want to establish a business presence online or build their reputation, LinkedIn should be included in their social toolbox. [...]
Seven reasons to hire a social media manager
This post is self-serving to the extreme. I intend to make the case for why you should hire me. Or someone else. The point is, if you plan to use Social Media in your business, you should consider a social media manager. Why? To quote Lucy, from Peanuts, I’ll give you five reasons! Unlike Lucy, [...]
What’s the big deal about Social Media?
You’ve probably been hearing for some time now that your business simply must get into Social Media. You’ve probably been asking yourself (and no one else, lest they think you out-dated) “Why?!” Let me answer that. You don’t! There, I’ve said it, and I hope I’m not the only one who will. You can have [...]
What is Social Media?
Social Media refers to Internet technologies that allow for individuals to interact with other individuals, groups, and businesses in an immediate, personal way. It allows people to create networks of people with whom they want to interact, in a way they most want to interact with them. Social Media platforms include sites such as Facebook, [...]