Social Media requires a rifle, not a shotgun
Early on my experience with social media I would start out my day by browsing through all my usual subscribed websites. If I found something I liked I’d post it to my accounts and continue my browsing. I went on like this for several days before my brother messaged me to give me a bit [...]
Patience and balance
Since I’m the one who loves to measure things, it’s become my role among my business partners to track our business metrics. I enjoy keeping data, analyzing it, and reporting on it, but time after time I am reminded of why I’m better off having a financial adviser taking care of my investments: I lack [...]
Is your business plan “just right?”
I read an article by C. Norman Beckert, district director for SCORE, in the Idaho Statesman’s business magazine Business Insider (I’d link to it, but it’s subscription only), in which he discusses whether or not you need a formal business plan for your business idea. His answer was spot-on: It depends. He feels that unless [...]
Someone Commented! What Now?!
In the early stages of any social media effort it will seem like you have no friends, that no one reads your posts, and you’re basically shouting into the void. You start to view social media as a one-way conversation with…well, yourself. But then one day someone leaves a comment! Oh-my-gosh! Now what do I [...]
There is no magic to social media
I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business overnight. That’s to be expected though, considering the hype surrounding social media. Then there is [...]