Sacrilege! This must not stand!

The new version of Bubble Wrap won’t pop!

And while that’s all well and good for us poppers, the cost of sending this things around is just too high. The new and improved form of bubble wrap will ship as rolls of flat, uninflated sheets that packers will blow up on-site with a special pump. It’s a very practical move, and the popability is just an unfortunate casualty.

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