I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business overnight. That’s to be expected though, considering the hype surrounding social media. Then there...
Read more »

Imagine getting these results from your social media advertising: - 4,911% one month traffic increase - 144,843 video views with 162 comments - 1,500 tweets - 120 blog posts in one month - Tweets from Guy Kawasaki, Kevin Rose, and Jason Calacanis - 7 national TV mentions What was the company that accomplished this?...
Read more »

Whether or not you engage in social media with your business, social media may be engaging you. People are interacting with and talking about your brand online. They control the message. You only get to participate in the conversation. This can be good or bad, as shown by two example. The first is a...
Read more »

eMarketer interviews Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal with customer feedback through social media. Read the entire article, but a couple excellent points to consider: If that person has come to one of the company’s social media outposts, like Facebook or...
Read more »

On Deming Hill’s site I found an interesting article about why CEO’s hate social media. Particularly interesting to me was some of the data they posted as to its business benefits: Executives rely on market research to support and substantiate any designated course of action, and devour facts, stats, and data-points like shrimp at...
Read more »

There are a lot of social media services out there. Far too many, really. No one can really hope to know about them all, let alone understand them and use them. But over time several have risen to the top as the de facto leaders in the field. Services such as Facebook, Twitter, LinkedIn,...
Read more »