Author Archives: Thom
The danger of inflexibility
I try not to get too political in this blog, but occasionally there is no escaping it. The more I read about the situation in Wisconsin, where the state government is facing a vote to eliminate collective bargaining rights for … Continue reading
Posted in Random Musings
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Is your business plan “just right?”
I read an article by C. Norman Beckert, district director for SCORE, in the Idaho Statesman’s business magazine Business Insider (I’d link to it, but it’s subscription only), in which he discusses whether or not you need a formal business … Continue reading
Life is like kindergarten
My brother has an interesting post about time management over at his website on what we can learn from five-year-olds. He reminds us that multi-tasking is a myth, and that our brains are not designed to handle incompleteness well. I … Continue reading
Posted in Random Musings
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Planning for success
I remember a line from the movie “It’s a Wonderful Life” when Mr. Potter tries to ruin the Building & Loan by hiring George Bailey away from it. George resists his generous offer at first, to which Mr. Potter complains, … Continue reading
Modeling for business
When my partners and I sat down to determine if we could start a business on what we had to work with it ultimately fell to me to figure it out the answer. This is probably because I love spreadsheets, … Continue reading
Never con a con
I’m continually amazed by the number of people who come to this site to build their links by posting unrelated material in the comments. Remember, I’m a social media specialist. There are few link-building strategies, legitimate or shady, I haven’t … Continue reading
Posted in Social Media
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Someone Commented! What Now?!
In the early stages of any social media effort it will seem like you have no friends, that no one reads your posts, and you’re basically shouting into the void. You start to view social media as a one-way conversation … Continue reading
Posted in Business, Social Media
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There is no magic to social media
I’m always a little afraid to work with people that have too high of expectations of social media. Sometimes people seem to approach it with the idea that just having a Twitter account is going to somehow double their business … Continue reading
Posted in Business, Social Media
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Creativity counts
Imagine getting these results from your social media advertising: – 4,911% one month traffic increase – 144,843 video views with 162 comments – 1,500 tweets – 120 blog posts in one month – Tweets from Guy Kawasaki, Kevin Rose, and … Continue reading
Posted in Business, Social Media
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You no longer control the message
Whether or not you engage in social media with your business, social media may be engaging you. People are interacting with and talking about your brand online. They control the message. You only get to participate in the conversation. This … Continue reading
Posted in Business, Social Media
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