Author Archives: Thom
Dealing effectively with customer feedback
eMarketer interviews Pete Blackshaw, vice president of Digital Strategic Services at Nielsen, and his colleague, Maya Swedowsky on how to deal with customer feedback through social media. Read the entire article, but a couple excellent points to consider: If that … Continue reading
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Social media statistics, skepticism, and strategies
On Deming Hill’s site I found an interesting article about why CEO’s hate social media. Particularly interesting to me was some of the data they posted as to its business benefits: Executives rely on market research to support and substantiate … Continue reading
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Which SM service is right for you?
There are a lot of social media services out there. Far too many, really. No one can really hope to know about them all, let alone understand them and use them. But over time several have risen to the top … Continue reading
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Measuring ROI – Some thoughts
Measuring ROI of any marketing effort can be more difficult than measurements in other areas of a business. You can usually measure quite accurately how many dollars were spent on a particular project. You can measure the number of units … Continue reading
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Don’t overlook LinkedIn
For many Net Socialites LinkedIn is one of those “also-ran” sites. It’s reputation as a job-search site causes many to overlook it in favor of more sexy, pure-social sites. But for both individuals and businesses that want to establish a … Continue reading
Posted in Social Media
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Five reasons to use Facebook for business
Facebook takes a lot of heat these days–often deservedly. But sometimes that criticism echoes much of the criticism leveled at Apple, Google, Amazon, and Microsoft. Once a company reaches the top of the heap they become an easy target for … Continue reading
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Seven reasons to hire a social media manager
This post is self-serving to the extreme. I intend to make the case for why you should hire me. Or someone else. The point is, if you plan to use Social Media in your business, you should consider a social … Continue reading
Posted in Business, Social Media
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What’s the big deal about Social Media?
You’ve probably been hearing for some time now that your business simply must get into Social Media. You’ve probably been asking yourself (and no one else, lest they think you out-dated) “Why?!” Let me answer that. You don’t! There, I’ve … Continue reading
Posted in Business, Social Media
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What is Social Media?
Social Media refers to Internet technologies that allow for individuals to interact with other individuals, groups, and businesses in an immediate, personal way. It allows people to create networks of people with whom they want to interact, in a way … Continue reading
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My new site is coming!
Please be patient, and check back soon! I’m in the processes of reworking this site to match my new vision for what your business could become with the help of social media. I want to be your partner in getting … Continue reading
Posted in Random Musings
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